Results-Driven Operations and Sales Director based in Austin.

Summary

I have a track record of driving growth with measurable results by improving operational efficiency and strengthening teams.

I believe that people, process, and purpose are critical to performance. Developing culture and relationships, working in alignment, are the keys to a successful operation.

Background

With 10 years in event planning, operations management, and sales leadership in the hospitality and entertainment world, I bring a diverse and skilled perspective to operations from new startup concepts to well-established names.

  • I could always count on Cruz to execute. He's also calm in crisis, which makes him an asset to any event.

    Jordan G.

  • I learned a lot in my time working with him. My sales increased after training with him, and he was always so generous with his time.

    Peter T.

  • He's the kind of right hand you can bring on for any operation. If there's a problem, he'll solve it.

    Megan G.

2023 -
Present

Pasta Bar

Front of House, Sommelier

Developed and maintained high standards of service, training new and existing team members to foster a culture of excellence and continuous improvement. Assisted with inventory management, P&L, and other day-to-day operations to drive growth through culture and customer service. Led sales across parent company.

2022 -
2023

Eden East

Director of Operations

Led a full restructure of operations. Developed and implemented quarterly budgets, weekly P&L statements, and monthly training programs of 3 restaurants. Enhanced team performance through target training and team-building exercises.

2018 -
2022

Laundrette

General Manager

Managed day-to-day operations and overall growth, owning sales forecasting, labor projections, and sales goals. Led a team of 51 staff members in continuing education.

2018 -
2020

Marry Melody Productions

Owner

Operated as a full-service, white-glove production house, leading Operations and Creative. Partnered with local vendors, artists, and community to produce turnkey events.

2017 -
2019

Werd Productions

Project Manager

Served as a multidiscplinary coordinator responsible for event production, AV install, developing schematics and buildouts, and contract negotiations.

About

As a working musician, I seek rhythm and balance in all things. I appreciate how a team can work in harmony to make something memorable.

I live to create and nurture relationships, to work hard in alignment with purpose, and to enjoy the journey along the way.

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Photo by Moriah Obrecht